Japanese artist Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away. Via My Modern Met. Welcome to a new edition of Linkness!
If you only read one thing.
They’re watching you at work: What happens when Big Data meets human resources? The emerging practice of “people analytics” is already transforming how employers hire, fire, and promote | The Atlantic
Fight like you’re right, listen like you’re wrong and other keys to great management | First Round
Healthcare.gov and the gulf between planning and reality | Clay Shirky
“Why the world’s best photo startup is going out of business.” Everpix was great. This is how it died. | The Verge
Data and technology.
“In Silicon Valley, it may not be 1999 yet, but that fateful year — a moment when no one thought there was any risk to the wildest idea — can be seen on the horizon, drifting closer.” | NYT
How is big data transforming your 80/20 analytics? | HBR
“Away from the publicity glare of the Valley tech blogs, every web company should have some not-so-bullshit metrics that guide the business and provide an indication of its health… At Medium, our number is Total Time Reading, or TTR.” | Medium Data Lab
The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, says Todd Cullen, Chief Data Officer at Ogilvy & Mather | DMA blog
Facebook is for grandparents: What we need in a next-gen social network | The Next Web
The more we hate it, the more it agrees with us. How advertising turned anti-consumerism into a secret weapon | Aeon
Singaporeans are looking to the past, placing urgency on preserving culture and heritage | WSJ
To go shopping is glorious – how brands can succeed on the Chinese shelf | Marketing Mag
Making and taking: striking a balance between consumption and creation | Kill Your Darlings
STW Group news.
The Dark Ages of corporate behaviour is over and Australians are demanding more from companies, according to the results of the first ever Australian Business Purpose Study 2013 by STW company Shift (pdf). It’s not business. It’s personal.
The Dark Ages of corporate behaviour is over and Australians are demanding more from companies, according to the results of the first ever Australian Business Purpose Study 2013 (pdf). Today’s guest post is from Bec Madden at Shift.
Today the workplace plays a more meaningful role in people’s lives and so corporations are being called to account by Australians for their behaviour more than ever before.
In our study, how a company behaves is the third most important issue to Australians after their personal money and personal health. Eighty three per cent said it was very important for companies to look after their employees.
The truth is, we spend more time at work than anywhere else and the physical environment is critical to our wellbeing. Company benefits, how it supports us, how it handles hardships are key influences in how we view them and how they attract and retain us.
Ninety five per cent of Australians believe a company has responsibilities far beyond making a profit. Social responsibility is fast becoming the new currency.
With the Internet affording greater transparency there are less places for businesses to hide. People have an insider’s view into a company’s historical behaviour and commonly ask themselves how truthful they are. Ninety one per cent of Australians agree that it is this ability to be honest and human that will determine whether they’ll accept a position.
At the end of the day, the results show that if business can’t serve people and tap into core human values, then people won’t serve them.
Five ways the advertising industry is about to transform | HBR
Welcome to the unicorn club: learning from billion-dollar startups | TechCrunch
Data and technology.
Utterly fascinating breakdown of “metrics” in this post on how promotion affects pageviews on the New York Times website | Brian Abelson
Marketers, welcome to the world of disappearing media. Snapchat’s model gets viewers to focus and act fast — before the content vanishes forever | Ad Age
Why the banner ad is heroic, and Adtech is our greatest artifact: “the very same technologies we’ve built to serve real time, data-driven advertising will soon be re-purposed across nearly every segment of our society.” | John Battelle’s Search Blog
Inside the headquarters of Twitter, Facebook and LinkedIn: A journey to Silicon Valley | Andrew Baxter
What screens want: Some thoughts on digital canvases | Frank Chimero
“When women do it, it’s community management. When men do it, it’s technical evangelism.” The gendering of technology work | Shanley
The great middle-class identity crisis: “For many of these people, their Twitter account or Facebook page is their identity. It’s the place where they present themselves to the world. These sites have taken off partly because our other identities have weakened” | FT.com
Why are we supposed to care about Malcolm Gladwell’s media diet? The cult of telling people what you read | New Republic
“Would it be confusing, or obnoxiously semantics-y, to say I’m not done with “writing about music,” just “music writing”?” A good piece about a creative (and professional self-image) crisis | Rachel Maddux
STW Group news.
Beyond SEO: Switched on Media “rides the digital marketing wave” in BRW.
“[M]any executives obsessively ask themselves, “What will the market think?” And this question can be found at the root of many misdeeds committed in the pursuit of profit maximization. Executives should instead wonder what the customer will think, and if they get it right, the market will follow.” | Strategy+Business
This week Dr Connie Wong from Monash University was announced the winner of the 2013 Centenary Institute Lawrence Creative Prize. Named for STW ECD/Lawrence Creative CEO Neil Lawrence, the Prize rewards creative biomedical research. Dr Wong’s research was on using diet to cope with the aftermath of stroke.
OMG | cool | wow.
Digital detoxes lack passion. They’re pretentious. They’re the commitment equivalent of hedge funder who uses LED lightbulbs on his private jet to be “environmental.” Your phone is ruining you for us.
“Try to keep your best users happy, but as for the ones so upset that they want to sue you, probably better to let them go.” What to do when an online community starts to fail | HBR
A debate in Contagious on why “brands should engage in a dialogic approach, embracing counter-arguments to define a wider territory, rather than attempting to come to a single, logical argued conclusion on what their brand encapsulates.” First: Give me the freedom of the gloriously broad brand.
The positive power of negative thinking | Adam Grant
When looking at the successes of my peers, and seeing that my work has not yet gotten to that level, should I give up? | Tanner Christensen
Survival creativity: “For the same reason it’s good to get outside after working indoors all day, I think it is equally healthy to train one’s mind to create in ways that do not cost anything. Survival creativity. This is less of a collapsitarian paranoia than a practical fear of ever finding one’s self priced out of creative thinking.” | Joanne McNeil
The habits of highly successful young-adult fiction authors | The Atlantic
Revisiting: The case for working with your hands | NYTimes.com