What's now. What's next.

Category Archives: Linkness

What we’ve been reading | April 4 2014

The SourceDoug Aitken
A comprehensive public release of the artist Doug Aitken’s ongoing series of conversations with the creative individuals shaping contemporary culture | 4 min video

How Tesla is driving the new purpose economyCo.Exist
The electric car company is slowly reshaping how people think about driving. Following the same pattern can help any social entrepreneur get people excited about world-changing products. Here’s what Tesla is doing | 8 min read

Ex-Googler invents a better way to buy bras | Co.Design
San Francisco based startup Thirdlove is trying to revamp the awful bra-shopping experience by letting women size themselves int he privacy of their own homes | 5 min read

This Little-Known iOS feature will change the way we connect Wired
A new iOS app called FireChat is blowing up in the App Store. But it’s not the app itself that’s causing such a stir, it’s the underlying networking technology it taps into | 4 min read

This is what Candy Crush Saga does to your brain | Guardian
The Candy Crush game app exploits some well known weaknesses in the human brain to keep us playing | 4 min read

The rise of the API economy and consumer-led ecosystems Wired
Just a few years ago, application programming interfaces (APIs) were largely viewed as an easy, functional way to make applications work together, a digital adhesive of sorts. Today, the value of the API has evolved into much more than a simple bridging mechanism | 4 min read

Principles of good data analysisGreg Reda
Data analysis is hard. In this article, Data Analyst Greg Reda shares his top tips for making sure you don’t fall down the analytical rabbit hole | 5 min read

Human uniqueness | Nautilus
Shining a light on the spark that separates man from beast | 7 min read

15 common mistakes designers make | Creative Bloq
All designers make mistakes. Designer Craig Minchington examines the most common ones, and how to avoid them | 9 min read

D&AD names the best design projects of the year | D&AD
D&AD, organisers of the world’s most prestigious design award ceremony, reveals this year’s nominations | 5 min read

Embrace empathy – it’s good for you and your people | B&T
‘Employees will often forget what you say. They will often forget what you do. But they will never forget how you made them feel’ | 4 min read

25 Fascinating charts of negotiation styles around the world (Part 1) Business Insider
By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate how others will react to our plans for them, and we can make certain assumptions as to how they will approach us | 5 min read

24 Charts of leadership styles around the world (Part 2) Business Insider
Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm | 5 min read

Here’s why you’re not hiring the best and the brightest First Round
‘Call me crazy, but I think if we’re going to talk about hiring the best talent available, we should actually try to do that. This means letting go of the idea that people need to be physically present for any meaningful work to occur’ | 10 min read

PR agencies will not exist in a decade | mUmBRELLA
Is that shocking enough for you? Well it’s true. Too many PR agencies are outdated, the traditional media landscape is shrinking, and with increasing numbers of advertising, social media and even SEO agencies getting in on the action, we need to smarten up’ | 5 min read

April Fools 2014 roundup | mUmBRELLA
April 1 brings out the fool in many of us and this year has been no exception. Here’s a wrap-up of the April Fools gags we’ve spotted, courtesy of the folks at mUmBRELLA | 5 min read

Why syncing into social values is important | MarketingMag
Ad agencies have been banging on about it for years. Marketing 101 lecturers are catching up and market researchers shy away from it. But the truth cannot be ignored: we just don’t think as much as we think we think | 6 min read

Spinach wins Karcher, Ledified, South Melbourne Market and more | B&T
The five wins utilise Spinach’s full suite of services, with the agency looking after media planning and buying, digital, creative, strategy and more for the new accounts | 5 min read

D&AD: Yellow Pencil Noms for Droga5, GPY&R, Havas, Leo Burnett, DDB, BMF and Jamshop | CampaignBrief
Australia ranked #4 behind UK, US and France | 3 min read


What we’ve been reading | 28th March

Inside the box | Slate
People don’t actually like creativity | 8 min read

Four deep trends affecting tech today | Co.Design
Including the blurry line between creepy and acceptable, the ability of technology to amplify and disrupt, the implications of embedded data, and opting in versus switching off | 5 min read

How mature is your organisation when it comes to UX? | UXMag
Every organisation has its own goals, processes, techniques, and teams—each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to gauge the maturity level of an organisation | 5 min read

Whatever goes up, that’s what we do SVBTLE
Remember that beautiful new Facebook redesign we were promised a year ago? It was so successful, they scrapped it | 5 min read

The secret world of fast fashion | Pacific Standard
What used to be a stable three-month production cycle—the time it takes to design, manufacture, and distribute clothing to stores, in an extraordinary globe-spanning process—has collapsed, across much of the industry, to just two weeks | 8 min read

How design education must change | LinkedIn
If design is to live up to its promise it must create new, enduring curricula for design education that merge science and technology, art, and business | 8 min read

That’s a nice little $40M eCommerce company you have there | Pando
Call me when it scales | 6 min read

How the internet actually works | Quartz
And why it’s impossible to know what makes your Netflix slow | 7 min read

Box | Creators Project
Exploring the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera | 5 min video

How big data shapes AT&T’s advertising creative | AdAge
In-house scientists scrutinised 370 Ads to Unearth Secrets of Success | 5 min read

The unbelievable bus shelter | PepsiCo
Another great example of using the environment to create richer ad experiences | 2 min video

How to be a design boss without losing your soul | Co.Design
Five tips for making the move from Designer to Art Director | 5 min read

Why women make better business leaders | PSFK
How feminine skills and competencies will define the leaders of the future | 5 min read

Why you should stop brainstorming | HBR
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953 | 4 min video

Marketers are pitching to customers even as they shop | The Australian
Obsessed with relentlessly innovating their business model, marketers and agencies need to accept a constant state of progression or face obsolescence | 5 min read

Meet RAC + JWT’s Attention Powered Car | Campaign Brief
Using a neuro-sensory headset, custom software and the first ever algorithm to calculate what a moment of inattention looks like, the car goes when the driver is paying attention, and slows when he or she isn’t | 3 min read

Spin is so last yearmUmBRELLA
You Work in PR? Not that old chestnut again. Isn’t it time to move on and say something different? | 5 min read

Men don’t have awkward silences | mUmBRELLA
KFC is targeting men in its latest campaign promoting its ‘Mighty Burger’, with the ad suggesting awkward silences aren’t awkward for men as they don’t need to talk with words | 3 min read

Share a Coke wins inaugural GRAMA award | MarketingMag
The Australian Association of National Advertisers (AANA) kick started Global Marketer Week by announcing the winners of the inaugural Great Australian Marketing Awards (The GRAMAs) | 1 min read

Agency competition has become a ‘knife fight in a telephone box‘ | mUmBRELLA
Chris Savage, CEO of STW has told a conference of PR professionals that increasingly tense competition is one of the biggest issues facing the advertising industry | 4 min read

Zip it Up! | Lifehacker
People’s Choice Credit Union has launched a new gaming app in which player’s attempt to catch falling money. The hook is that the week’s best scores are converted into real cash and transferred into the player’s bank accounts. So what’s the catch? | 2 min read

Veteran journalist Emma Connors joins Ogilvy PR | Holmes
Connors joins Ogilvy PR as Senior Media Strategist after 17 years with the Australian Financial Review, where she wrote for the country’s only national business daily and sister publications BOSS and AFR Magazine | 2 min read


What we’ve been reading | Monday 24th March

by Nextness published March 24, 2014 posted in Inspiration Linkness

The rise of Anti-Capitalism | NYTimes
While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring those costs to near zero | 5 min read

The algorithm economy | The Atlantic
Today we rely on digital monopolies to organise and personalise our reading and shopping experiences. Is that so bad? | 5 min read

Anonymity vs. real identity | Chris Saad
‘Each medium (social network) has its own social contract, engenders its own user behaviour and allows the user to decide and declare something new about themselves. The fragmentation and inconsistencies between each medium are the entire point’ | 5 min read

How Airbnb solved the mystery of predictive pricing | Fast Company
If you’re not a real-estate agent, how can you know how much that spare bedroom is worth? | 7 min

The myth of common sense | TEDx
Why are the best economists, investment advisers and political pundits usually wrong when predicting the future? | 15 min video

A little metadata goes a long way | Ars Technica
Researchers are able to infer medical conditions, firearm ownership, and more, using a small amount of phone metadata | 8 min read

When food marketing was about getting people not to eat itCultural Compass
Circa WWI, food and the experience of eating were both portrayed as dangerous, violent, and unpleasant in an effort to make the starving Russian population forget the normalcy associated with these actions | 3 min read

The revolution is not being MOOC-ised | Slate
They promise equality of access to higher learning, but online courses will only succeed with better general education in place first, say two educationalists | 7 min read

Not-So-Zen and the Art of Voluntary Agreements | Slate
‘Google’s anti-copyright stance is just a way to devalue content. That’s bad for artists and bad for consumers’ | 8 min read

Game over and over and overSlate
The extremely difficult Dark Souls II and the rise of ‘masocore’ gaming | 7 min read

Icons, because they are great | Adverblog
‘The main idea behind the spot was, however, not to celebrate the icons, but to show that all icons – real or imagined – are carefully constructed, by media, by culture and by us’ | 3 min read

The Gervais Principle | Ribbon Farm
The Office as management theory | 5 min read

From the archive: Why I never hire brilliant men The American Magazine (1924)
‘Business and life are built upon successful mediocrity; and victory comes to companies, not through the employment of brilliant men, but through knowing how to get the most out of ordinary folks’ | 20 min read

How to have friends at work when you’re the boss | HBR
There’s plenty of research supporting the idea that having friends at work makes you happier and more engaged. But here’s what the research doesn’t address: friendships at work are tricky, especially when you’re the boss | 5 min read

Amazon is coming | Adnews
Digital customer experience wins in the game of seismic shifts | 5 min read

Rhonda and Ketut’s three-year love story for AAMI | Campaign AP
How insurance company AAMI and Ogilvy Melbourne capitalised on a campy love story that caught Australians’ fancy | 3 min read

Ogilvy Sydney draws on American Beauty to promote Primo baconmUmBRELLA
Ogilvy Sydney has revealed its first campaign for Primo Smallgoods since being appointed as its creative agency late last year | 2 min read

Seven insights that will help you engage with small business owners | MarketingMag
When marketing to business owners, it can be tempting to treat them as one big group. But to do so is to miss the real human nuances | 5 min read


What we’ve been reading | Friday 7th March

This demo of a real-life Hoverboard is incredible to watch, even if it’s fake.

Young people are angry and leaving TV in droves The Guardian
Vice chief executive Shane Smith on video journalism, North Korea – and why he won’t be taken over by a big rival | 10 min read

What branding means in the experience design era | TNW
How experience designers will fill an increasingly critical role in helping brands to determine how they translate and transfer themselves into a world where the virtual and the physical are one | 15 min read

This app can help you read up to 1,000 words a minute Time
Who says the Internet is making us less effective readers? ‘Spritz’ is devoted to turning you into a super-powered book devourer, conquering novels in a single bound | 2 min read

The tech industry is gloriously ridiculous TechCrunch
Shining a light on Silicon Valley as the new old Hollywood with VCs as producers, founders as directors, with most everyone desperate for blockbuster hits | 5 min read

Why England still builds Victorian prisons | Co.Design
In a word: control | 5 min read

Why teens are the most elusive and valuable customers in tech | Inc.
From Facebook to Snapchat, everyone wants a piece of the teen market. Here’s an in-depth look at what they want and why they’re so damn tough to hold onto | 15 min read

Mandela was right: the Foreign Language Effect | Mapping Ignorance
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart” | 8 min read

A review of Her by Ray KurzweilKurzweil
“If she can have a voice, she can have a body” | 10 min read

David Lynch on consciousness, creativity and the brain | YouTube
How meditation can aid in the creative process | 8 min watch

ALT TXT | Seizure
Language is changing – and we are changing with it | 10 min read

Asking for of giving feedback? | 42 Floors
Try the 30% rule | 10 min read

The job after Jobs | Wall Street Journal
From the moment he became CEO of Apple, Tim Cook found himself in the shadow of his boss | 8 min read

How to make yourself work when you just don’t want toHBR
Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow just make yourself do the things you don’t want to do when you are actually supposed to do them? | 5 min read

24hrs, 6 teams, 1 technology, 1 charity | Lifehacker
Over the weekend, six teams from DT Sydney and Melbourne competed in a hackathon to build a Google Glass application for the Red Cross. This is what they learned | 5 min read

A story of values | Inside Retail
While activism has been a defining characteristic of sub-cultural groups forever, lifestyle activism is now mainstream | 5 min read

Twitter Australia moves PR account from Thrive PR to Ogilvy | mUmBRELLA
Social media platform Twitter has moved its public relations account from independent firm Thrive PR to Ogilvy Australia | 5 min read

JWT Sydney wins The Smith Family account | IBB
Australian children’s charity The Smith Family has appointed JWT Sydney as its lead creative agency, following a competitive pitch conducted late in 2013 | 3 min read


What we’ve been reading | Friday 21st February

The Vice Guide to Engagement | Google Think Insights

House of Cards is built on Big Data | Salon

By analysing its subscribers’ preferences, Netflix can be sure its original content will find an audience. But is that a good thing ? | 15 min read

Machine Language | The Verge

How Siri found its voice | 15 min read

When hardware acts like software | Ideas Lab

Digital fabrication — the ability to instruct a machine to create a form defined on a computer — is blurring the line between software and hardware | 10 min read

Invisible money | Fjord

The transformation of money will affect commerce at every level | 5 min read

The death of expertise | The Federalist

Exploring the Google-fueled, Wikipedia-based, blog-sodden collapse of any division between professionals and laymen, students and teachers, knowers and wonderers | 15 min read

Why people trust online reviews for dinner but not doctors | Quartz

‘I’d give you five stars if your hands were warmer’ | 5 min read

Why I left advertising to become a software designer | Co.Design

There’s a war for design talent between technology and advertising companies. Marc Scibelli of Infor explains why he left the ad industry after 18 years to focus on the UX of business software | 10 min read

Haven’t made it yet? Don’t stress. Big breakthroughs come in your 30′s | The Atlantic

What the ages of Nobel Prize winners tell us about creativity  | 10 min read

How technology makes creative more intelligent | Google Think Insights

Google’s Creative Platforms Evangelist talks about how new tools and platforms can help marketers create “intelligent” ads that are engaging and meaningful to consumers in the moments that matter | 8 min read

How the internet uses nostalgia | The Atlantic

Long-lost memories pop up in music recommendations, personality quizzes, and ads. Why? | 10 min read

Brand building in a digital age | Martin Weigel

Old thinking for new times | 18 min read

When Yahoo Reigned Supreme | Priceonomics

In the 1990′s, Yahoo was a really big deal. What can we learn from that? | 15 min read

A mobile content marketing strategy just became essential | Forbes

What Google’s latest algorithm update means for your content strategy | 10 min read

From foodstamps to fortune| Forbes

How Jan Koum Built WhatsApp into Facebook’s new $19 billion baby | 10 min read

Getting to the bottom of the top end of town: 5 myths about engaging execs | Marketing Magazine

It’s easy to make assumptions when marketing to senior executives. They’re impossible to reach. They don’t read marketing. They’re humourless money-men, who just need the bare facts laid out in short, sharp, staccato fashion. Interestingly, the evidence suggests the opposite | 5 min read

Your story of experience | Smart Company

In today’s connected world, consumers can navigate their own way through a brand experience and buy anything and everything at the tap of a key | 5 min read


What we’ve been reading | Friday 14th February

Crowd funding explained | 3 minutesCheap words | New Yorker

Amazon is good for customers. But is it good for books? | 3 min read

Giant fungus towers will be grown in New York City this summer | New Statesman

Not a response to NYC’s overheated property market, but one possible sustainable construction method for the future | 2 min read

In 2043… | SVBTLE

“I work at an accelerator. My boss asked me to predict 2043.” | 5 min read

Technology and wealth inequality | Altman

Technology makes wealth inequality worse by giving people leverage and compounding differences in ability and amount of work | 10 min read

Facebook fraud | Veritasium

A must watch for anyone who’s ever bought Facebook ads | 9 min watch

The  hacker’s guide to getting press | Austen Allred

Learn it. Try it. | 10 min read

The science of humour | New Republic

It takes 36 hours after a tragedy for jokes about it to become funny | 5 min read

Become 5% better Ad Strategist | Medium

Overcoming everyday errors of creative strategy | 5 min read

Flappy Bird is proof that no one knows what the audience wants | Polygon

How did a game with no marketing, no story, no viral hooks, no levels, no candy, no visual sophistication, no cross promotion and no achievements capture the hearts and fingers of millions of gamers? | 5 min read

Why writers are the worst procrastinators | The Atlantic

The psychological origins of waiting (… and waiting, and waiting) to work | 10 min read

Lessons for storytellers | Contagious

TMW’s senior planner Roz Hase discusses redefining the craft of storytelling today | 5 min read

Twilight of the brands | New Yorker

It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than technology or patents or manufacturing prowess. But brands have never been more fragile | 8 min read

It’s official: Pepsi has just about had it with soda | QZ

For struggling soda companies like PepsiCo, munchies, not fizzies, are the business of the future | 5 min read

Long live the brand | HBR

Brands aren’t dead, but traditional branding tools are dying | 3 min read

From the archives: Parkinson’s Law of Triviality | The Guardian

Why organisations give disproportionate weight to trivial issues | 3 min read

The art of crafting a 15-word strategy statement | HBR

All great business strategies can be summarised in a short headline. Easy to understand and communicate, they convey clarity internally and externally to the customer | 5 min read

Paul Everson moves to JWT Sydney as client services director | Mumbrella

Adding to the agency’s strategic and creative firepower, Everson’s appointment adds another string-to-the-bow of the Sydney leadership team | 2 min read

Boom time for political operatives as limping lefties make way for rampaging right | AdNews

The Abbott government has its sights set on everything from media ownership rules to competition policy. For the peddlers of political influence, it’s snatch and grab time | 1 min read

Melbourne Food & Wine Festival takes us on a sensory journey via Ogilvy Melbourne

“Through the use of artistic and sophisticated imagery, along with cutting edge technology and promotions, (the campaign) hopes to also capture the attention of a whole new audience” | 30 sec watch

Personalised print guides for showing friends around new cities | Springwise

Jauntful is a service that enables friends to create their own personalised, printed and digital travel guides for guests visiting their town | 2 min read

Renault’s off-road concept car launches a drone out of its roof | Wired

The tiny drone can be controlled through either a tablet on the dash or by setting GPS waypoints, alerting the driver of obstacles in the road, beaming pictures back to the car.


What we’ve been reading | 7th February 2014

by Nextness published February 7, 2014 posted in Linkness

A beautiful visual accompaniment to an iconic quote | Daniel Sax

Inside the UK’s controversial ‘Nudge Unit’ | The Telegraph

At the unit’s heart is a simple premise. Instead of using clunky legislation, or the blunderbuss of regulations, to threaten people into action, government policy can be better executed by employing small, clever prompts.

The future of UI and the dream of the 90s | Medium

The future of interface design is about emotional awareness; connecting us with products the way we connect with each other.

The science of paper versus screens | Scientific American

How our brains respond differently to onscreen text than to words on paper.

Welcome to the era of the hardware startup | Ideas Lab

Hardware startups are fearless in their willingness to take on and transform dauntingly complicated industries.

Jesse Williams, the Dark Lord of the internet | The Atlantic

How one of the most notorious alleged hustlers in the history of e-commerce made a fortune on the web.

The six things that make stories go viral | New Yorker

While emotion and arousal still top the list, a few additional factors seem to make a big difference.

The Facebook of Mormon | The Atlantic

Since 2010, the Mormon Church has been conducting, largely in secret, an experiment: what happens when missionaries can use the internet for their work?

Why great artists need solitude
| The Atlantic

It’s not drugs, poverty, or wild lovers that make a great writer. It’s discipline and time alone.

How music hijacks our perception of time | Nautilus

A composer details how music works its magic on our brains.

Why designers leave | Medium

Sometimes, a designer finds herself working somewhere that is doing well, has ample learning opportunities, and is wide open for impact. In such circumstances, why would a designer leave?

When you flirt with other brands, you only like your favourites more | QZ

You know I love Coke, but that Pepsi is pretty dreamy.

Can advertising overcome the scourge of indifference? | Smart Company

When it comes to advertising and product promotion, Australia is now one of the most disinterested countries on earth.

Brands as storytellers | Inside Retail

Brands and retailers often overlook their story of origin. Yet the idea of beginnings and history has never been so important.

Can market research still predict consumer behaviour? | Quartz

There’s a growing feeling that something is not working with market research, where billions are spent every year but results are mixed at best.

Reopening an employment door to the young | NYTimes

Hiring managers who look beyond narrowly focused credentials might uncover something even more important.

A/B testing and the benefits of an experimentation culture | HBR

The most obvious benefit of testing is the ability to improve products and increase revenue. But there are indirect benefits too, ones that manifest once testing becomes ingrained in company culture.

Microsoft, Past and Future | Daring Fireball

No company today has reach or influence anything like what Microsoft had during the golden era of the PCA. Not Apple, not Google, and not Microsoft itself.

Meet Tabby: the open source car you can build yourself | Gizmag

The Tabby is a DIY two or four passenger vehicle design with a chassis that can be assembled in less than 60 minutes.

Philographics | Genis Carreras

Big ideas distilled into simple graphics.

The 100 most influential books ever written | The Greatest Books

In case your ‘to read’ list isn’t long enough already.