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Linkness. What we’ve been reading | December 7, 2012

by Nextness published December 7, 2012 posted in Linkness

Meryl and Hillary enjoy a #selfie… And now, the reading we found most interesting and useful this week.

If you only read one thing.

  • Twitter is a machine for continual self-reinvention. You are who your last dozen tweets say you are. And what a feeling of freedom that is. | Kottke


  • A simple association trick to use when introducing yourself | Farnham Street
  • Be true to your word. It’s a simple as that. If you make an agreement, shake hands on a deal, make a promise, make a commitment – then stick to it. | Wrestling Possums


  • The wrong movement: “If you truly want to pressure content providers to adapt new distribution channels, and you’re not just trying to justify getting everything for free, piracy is hurting your cause.” | Marco.org


  • ‘The memory palace’ mnemonic strategy works with virtual environments | BPS Research Digest
  • Growing a beard, getting a mortgage: when do men become grown-ups? The trickiness of defining manhood in a culture without defined rituals | The Atlantic
  • Why I love Twitter and barely tolerate Facebook | Medium
  • Planning. If you’re still doing it in an agency, you’re doing it wrong: “To realise their true value, planners need to escape their agency shackles and start up a McKinsey-type creative consultancy.” | Sense Worldwide
  • Advertising is dead, long live advertising. | BBH Labs


  • The science of storytelling: why telling a story is the most powerful way to activate our brains | Lifehacker
  • The lost art of creative copywriting in advertising: “This isn’t the writing of writers. It’s the writing of advertisers.” | Guardian Professional

On Nextness this week.

STW Group news.


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