Linkness is what we’ve been reading.
If you read just one thing this week.
- A short lesson in perspective | The San Francisco Egotist
- A routine matter: on habits, for writers and for anyone | Paris Review
- Bring back the 40-hour work week (it’s actually unproductive to work more than that) | Salon.com
- Give your new talent playing time and room to breathe | Undercurrent
- Helping customers develop the capacity for sustainable management could be the best way for primary-industry companies — and countries — to differentiate themselves. | Strategy+Business
- BuzzFeed, the ad model for the Facebook era? | Businessweek
- Asian innovation: Frugal ideas are spreading from East to West | The Economist
- How to hire a programmer | Coding Horror
- 7 years of YouTube scalability lessons in 30 minutes | High Scalability
- The case against Google | Gizmodo
- Don’t overreact to a potential social media crisis | Digital Influence Mapping Project
- What comes after the hipster? We ask the experts | Flavorwire
- Lessons from Google’s Project Re-Brief | Creativity_Unbound
- How to run an unconference | The Lanyrd Blog
- Opinions about everything, knowledge about nothing | The Ad Contrarian
- Good things about Twitter | Sasha Frere-Jones, The New Yorker
- What the **** makes you too good for advertising? | Gawker
- Narration, voiceover, and the shape of the world | They live by night
- Seriously, what are The Hunger Games and why should I care if I’m not 14? | Jezebel
- The slacker is back – and this time she’s female | The Observer
On Nextness this week.
- “Writing’s too hard, it just requires so much of you, and most of the time you feel dumb.” Writers on how to start writing. | NEXTNESS
- “It’s much better to stop and think about something else quite different.” Writers on their routines. | NEXTNESS
- How we curate Nextness. | NEXTNESS
STW Group news.
- MasterCard appoints Origin as Australian PR agency | mUmBRELLA