Beyoncé releases surprise new album exclusively on iTunes | The Verge
Data and technology.
“How big is the delta between the kinds of content we want to be seen as consuming and the content we actually like to consume? The answer to that question may determine who benefits from Facebook’s recent moves and who loses out.” | Forbes
The golden era of spam comments has ended | The Awl
Just adding a Chief Data Officer isn’t enough | HBR
Facebook wants to know why you’re self-censoring your posts | Slate
What can we expect from the next decade of marketing? | Forbes
Why we’re sometimes kind without reason: Our brains are constantly, subtly being primed in fascinating ways by our physical surroundings | The Atlantic
The fourth wave of feminism: meet the rebel women. “The campaign for women’s liberation never went away, but this year a new swell built up and broke through.” | The Guardian
The ideal working relationship with a media agency? | Mark Pollard
PPS. On a small personal note, after editing Nextness for three years, this is the last blog post from me, Jessica Stanley. It’s been a pleasure getting to know you all on the blog, by email and on Twitter. Stay tuned for when Nextness returns, with a new team at the helm, next year!
Japanese artist Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away. Via My Modern Met. Welcome to a new edition of Linkness!
If you only read one thing.
They’re watching you at work: What happens when Big Data meets human resources? The emerging practice of “people analytics” is already transforming how employers hire, fire, and promote | The Atlantic
Fight like you’re right, listen like you’re wrong and other keys to great management | First Round
Healthcare.gov and the gulf between planning and reality | Clay Shirky
“Why the world’s best photo startup is going out of business.” Everpix was great. This is how it died. | The Verge
Data and technology.
“In Silicon Valley, it may not be 1999 yet, but that fateful year — a moment when no one thought there was any risk to the wildest idea — can be seen on the horizon, drifting closer.” | NYT
How is big data transforming your 80/20 analytics? | HBR
“Away from the publicity glare of the Valley tech blogs, every web company should have some not-so-bullshit metrics that guide the business and provide an indication of its health… At Medium, our number is Total Time Reading, or TTR.” | Medium Data Lab
The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, says Todd Cullen, Chief Data Officer at Ogilvy & Mather | DMA blog
Facebook is for grandparents: What we need in a next-gen social network | The Next Web
The more we hate it, the more it agrees with us. How advertising turned anti-consumerism into a secret weapon | Aeon
Singaporeans are looking to the past, placing urgency on preserving culture and heritage | WSJ
To go shopping is glorious – how brands can succeed on the Chinese shelf | Marketing Mag
Making and taking: striking a balance between consumption and creation | Kill Your Darlings
STW Group news.
The Dark Ages of corporate behaviour is over and Australians are demanding more from companies, according to the results of the first ever Australian Business Purpose Study 2013 by STW company Shift (pdf). It’s not business. It’s personal.
Five ways the advertising industry is about to transform | HBR
Welcome to the unicorn club: learning from billion-dollar startups | TechCrunch
Data and technology.
Utterly fascinating breakdown of “metrics” in this post on how promotion affects pageviews on the New York Times website | Brian Abelson
Marketers, welcome to the world of disappearing media. Snapchat’s model gets viewers to focus and act fast — before the content vanishes forever | Ad Age
Why the banner ad is heroic, and Adtech is our greatest artifact: “the very same technologies we’ve built to serve real time, data-driven advertising will soon be re-purposed across nearly every segment of our society.” | John Battelle’s Search Blog
Inside the headquarters of Twitter, Facebook and LinkedIn: A journey to Silicon Valley | Andrew Baxter
What screens want: Some thoughts on digital canvases | Frank Chimero
“When women do it, it’s community management. When men do it, it’s technical evangelism.” The gendering of technology work | Shanley
The great middle-class identity crisis: “For many of these people, their Twitter account or Facebook page is their identity. It’s the place where they present themselves to the world. These sites have taken off partly because our other identities have weakened” | FT.com
Why are we supposed to care about Malcolm Gladwell’s media diet? The cult of telling people what you read | New Republic
“Would it be confusing, or obnoxiously semantics-y, to say I’m not done with “writing about music,” just “music writing”?” A good piece about a creative (and professional self-image) crisis | Rachel Maddux
STW Group news.
Beyond SEO: Switched on Media “rides the digital marketing wave” in BRW.
“[M]any executives obsessively ask themselves, “What will the market think?” And this question can be found at the root of many misdeeds committed in the pursuit of profit maximization. Executives should instead wonder what the customer will think, and if they get it right, the market will follow.” | Strategy+Business
This week Dr Connie Wong from Monash University was announced the winner of the 2013 Centenary Institute Lawrence Creative Prize. Named for STW ECD/Lawrence Creative CEO Neil Lawrence, the Prize rewards creative biomedical research. Dr Wong’s research was on using diet to cope with the aftermath of stroke.
OMG | cool | wow.
Digital detoxes lack passion. They’re pretentious. They’re the commitment equivalent of hedge funder who uses LED lightbulbs on his private jet to be “environmental.” Your phone is ruining you for us.
“Try to keep your best users happy, but as for the ones so upset that they want to sue you, probably better to let them go.” What to do when an online community starts to fail | HBR
A debate in Contagious on why “brands should engage in a dialogic approach, embracing counter-arguments to define a wider territory, rather than attempting to come to a single, logical argued conclusion on what their brand encapsulates.” First: Give me the freedom of the gloriously broad brand.