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Linkness. What we’ve been reading | December 20, 2013

by Nextness published December 20, 2013 posted in Linkness


The Marketer’s Anthem. Welcome to a new edition of Linkness! It’s the last one for 2013.

If you only read one thing.

  • “The Stream” has been the organizing metaphor for the web for the past several years. It’s fun and fast, “but don’t you miss the sense of an ending?” | The Atlantic

Management.

  • Instant messaging/chat trumps meetings | Zach Holman
  • A method to find balance | zenhabits
  • Who goes to work to have fun? | NYT

Innovation.

  • Beyoncé releases surprise new album exclusively on iTunes | The Verge

Data and technology.

  • “How big is the delta between the kinds of content we want to be seen as consuming and the content we actually like to consume? The answer to that question may determine who benefits from Facebook’s recent moves and who loses out.” | Forbes
  • The golden era of spam comments has ended | The Awl
  • Just adding a Chief Data Officer isn’t enough | HBR
  • Facebook wants to know why you’re self-censoring your posts | Slate

Insights.

  • What can we expect from the next decade of marketing? | Forbes
  • Why we’re sometimes kind without reason: Our brains are constantly, subtly being primed in fascinating ways by our physical surroundings | The Atlantic
  • The fourth wave of feminism: meet the rebel women. “The campaign for women’s liberation never went away, but this year a new swell built up and broke through.” | The Guardian
  • The ideal working relationship with a media agency? | Mark Pollard

Creativity.

  • Tips for an aspiring writer | The Frenemy
  • We say we like creativity, but we really don’t | Slate
  • Young geniuses or old masters? What age are people most creative? | Fast Company
  • “If that attitude of uncompromising excellence can be applied to sushi, then it can also be applied to whatever occupation you decide upon. Even advertising.” | welcome to optimism

STW Group news.

OMG | wow | cool.

 

PS. No one wants Christmas wishes from a corporation, but to all our friends and colleagues: Merry Christmas!

PPS. On a small personal note, after editing Nextness for three years, this is the last blog post from me, Jessica Stanley. It’s been a pleasure getting to know you all on the blog, by email and on Twitter. Stay tuned for when Nextness returns, with a new team at the helm, next year!

 
 

Linkness. What we’ve been reading | December 13, 2013

by Nextness published December 13, 2013 posted in Linkness

Image via This isn’t Happiness. Welcome to a new edition of Linkness! It’s the second last of 2013.

If you only read one thing.

  • On smarm: now “snark” is frowned upon, but sanctimony and conflict aversion might be even worse, argues Tom Scocca in this week’s most talked-about essay | Gawker

Management.

  • Happy workaholics need boundaries, not “balance” | HBR
  • Find balance over your years, not your days | Raptitude
  • Career advice: “it’s better to be running towards things than away from things” | Dave Trott
  • Never heard of it: “I had started noticing a habit I had, a tendency to nod or make vague assentive noises when people around me talked about things I’d never heard of” | A List Apart

Innovation.

  • “I feel like every day I’m out of the office I’m falling behind.” Inside the mind of venture capitalist Marc Andreessen | Fortune Management

Data and technology.

  • A profile of Yahoo’s Melissa Mayer | Vanity Fair
  • How much does it cost to develop an app? The true price of starting from scratch | The Next Web

Insights.

  • Letting go: six secrets from Google’s BrandLab | Google’s Think Insights
  • How not to say the wrong thing in a crisis | LA Times
  • 30 things brands should stop doing in 2014 | Digiday
  • The difference between content marketing, native advertising and brand journalism | Contently

Creativity.

  • The dutch-elm disease of creative minds. “I have inadvertently allowed my inner critic to become the writer in residence of my very soul” | NYT
  • Fourteen screenwriters on how they write | NYT Magazine
  • How sleep makes your mind more creative | Mindhacks
  • How do you enjoy yourself? Learning the eight conditions of flow | Sideways Thoughts

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 
 

Linkness. What we’ve been reading | December 6, 2013

by Nextness published December 6, 2013 posted in Linkness

Beautifully photographed tours of the homes of creative people at Freunde von Freunden. Welcome to a new edition of Linkness!

If you only read one thing.

  • How working as a servant to the ultra-rich helped me to understand the cultural code of luxury | Richard Wise

Management.

Innovation.

  • Amazon floats the notion of delivery drones | NYT

Data and technology.

  • What the tech developments of 2013 signal for the year ahead | Marketing Magazine
  • Google wants to write your Facebook posts and tweets for you | Daily Mail
  • How to start thinking like a data scientist | HBR

Insights.

  • How a Gawker editor picks the ‘viral’ content readers can’t resist sharing | WSJ
  • Related: Is viral content the next bubble? | Poynter.
  • How to breathe life into UX personas | Barnabas Nagy
  • Does my identity live on online after I die? | Aeon
  • The important role of “Actionability” in strategy. “You should be able do make more great stuff more easily with this strategy or idea in mind.” | Account Planning Methods
  • Why China loves the internet | HBR
  • Leveraging blancmange | Johnnie Moore

STW Group news.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 
 

Linkness. What we’ve been reading | November 29, 2013

by Nextness published November 29, 2013 posted in Linkness

Yayoi Japanese artist Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away. Via My Modern Met. Welcome to a new edition of Linkness!

If you only read one thing.

  • They’re watching you at work: What happens when Big Data meets human resources? The emerging practice of “people analytics” is already transforming how employers hire, fire, and promote | The Atlantic

Management.

  • Fight like you’re right, listen like you’re wrong and other keys to great management | First Round
  • Healthcare.gov and the gulf between planning and reality | Clay Shirky

Innovation.

  • “Why the world’s best photo startup is going out of business.” Everpix was great. This is how it died. | The Verge

Data and technology.

  • “In Silicon Valley, it may not be 1999 yet, but that fateful year — a moment when no one thought there was any risk to the wildest idea — can be seen on the horizon, drifting closer.” | NYT
  • How is big data transforming your 80/20 analytics? | HBR
  • “Away from the publicity glare of the Valley tech blogs, every web company should have some not-so-bullshit metrics that guide the business and provide an indication of its health… At Medium, our number is Total Time Reading, or TTR.” | Medium Data Lab
  • The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, says Todd Cullen, Chief Data Officer at Ogilvy & Mather | DMA blog
  • Facebook is for grandparents: What we need in a next-gen social network | The Next Web

Insights.

  • The more we hate it, the more it agrees with us. How advertising turned anti-consumerism into a secret weapon | Aeon
  • The future of banking and what it means to marketers | Marketing Blogged
  • Singaporeans are looking to the past, placing urgency on preserving culture and heritage | WSJ
  • To go shopping is glorious – how brands can succeed on the Chinese shelf | Marketing Mag

Creativity.

  • Making and taking: striking a balance between consumption and creation | Kill Your Darlings

STW Group news.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 
 

Linkness. What we’ve been reading | November 22, 2013

by Nextness published November 22, 2013 posted in Linkness


After Matisse rug. Welcome to a new edition of Linkness!

If you only read one thing.

Innovation.

  • Five ways the advertising industry is about to transform | HBR
  • Welcome to the unicorn club: learning from billion-dollar startups | TechCrunch

Data and technology.

  • Utterly fascinating breakdown of “metrics” in this post on how promotion affects pageviews on the New York Times website | Brian Abelson
  • Marketers, welcome to the world of disappearing media. Snapchat’s model gets viewers to focus and act fast — before the content vanishes forever | Ad Age
  • Why the banner ad is heroic, and Adtech is our greatest artifact: “the very same technologies we’ve built to serve real time, data-driven advertising will soon be re-purposed across nearly every segment of our society.” | John Battelle’s Search Blog
  • Inside the headquarters of Twitter, Facebook and LinkedIn: A journey to Silicon Valley | Andrew Baxter
  • What screens want: Some thoughts on digital canvases | Frank Chimero
  • “When women do it, it’s community management. When men do it, it’s technical evangelism.” The gendering of technology work | Shanley

Insights.

  • The great middle-class identity crisis: “For many of these people, their Twitter account or Facebook page is their identity. It’s the place where they present themselves to the world. These sites have taken off partly because our other identities have weakened” | FT.com
  • Why are we supposed to care about Malcolm Gladwell’s media diet? The cult of telling people what you read | New Republic

Creativity.

  • “Would it be confusing, or obnoxiously semantics-y, to say I’m not done with “writing about music,” just “music writing”?” A good piece about a creative (and professional self-image) crisis | Rachel Maddux

STW Group news.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 
 

Linkness. What we’ve been reading | November 15, 2013

by Nextness published November 15, 2013 posted in Linkness

Tiger facial recognition UK company aids conservationists with tiger facial recognition system via The New Aesthetic. Welcome to a new edition of Linkness!

If you only read one thing.

Management.

  • “[M]any executives obsessively ask themselves, “What will the market think?” And this question can be found at the root of many misdeeds committed in the pursuit of profit maximization. Executives should instead wonder what the customer will think, and if they get it right, the market will follow.” | Strategy+Business

Innovation.

Data and technology.

  • That goddamned blue bird and me: how Twitter hijacked my mind | NY Mag
  • Kids love Snapchat because they see Facebook like adults see LinkedIn | TechCrunch

Insights.

  • The war for digital talent is already here (do you have a Chef Content Officer?) | Forbes
  • The urban legends of native advertising | Digiday
  • The extra legroom society: on “microclimates of exclusivity” | NYT
  • Learning from direct: Old-school lessons for digital marketers | Campaign Asia
  • What the marketing organisation of the future should look like (“hub-and-spoke structures whereby the CMO is in the middle”) | Forbes
  • Attentive personal service can be actually a disadvantage for a business: the dawning age of the algorithmic assistant | The American Conservative
  • The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine
  • Master of all trades: our age reveres the specialist but humans are natural polymaths, at our best when we turn our minds to many things | Aeon

Creativity.

  • Brian Eno and Grayson Perry on the internet, creativity, popularity and pornography – and why great art always involves losing control. | New Statesman
  • The writing’s on the wall: Having turned respectable, graffiti culture is dying | The Economist

STW Group news.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.

 
 

Linkness. What we’ve been reading | November 8, 2013

by Nextness published November 8, 2013 posted in Linkness

Make something beautiful before you are dead (a bit NSFW unless you have your headphones in). An explanation, on Gawker: Steve Roggenbuck’s poetry will save the internet. Welcome to a new edition of Linkness!

If you only read one thing.

  • I want to be a millennial when I retire | NYT

Management.

  • What is the sound of one hand texting? Mindfulness: getting its share of attention | NYT
  • Related: In Silicon Valley, meditation is no fad. It could make your career | Wired.com
  • How women respond to frustration at work, and why | HBR

Innovation.

  • Activities not audiences: focus on “not just users, but user needs. That’s a big important distinction. One that sometimes gets lost in a warm bath of user-centricness.” | Russell Davies

Data and technology.

  • Am I going insane? Snapchat is intrinsically worthless | Roy Murdock
  • Twitter is weird | The Atlantic
  • “Try to keep your best users happy, but as for the ones so upset that they want to sue you, probably better to let them go.” What to do when an online community starts to fail | HBR

Insights.

Creativity.

  • Slaves of the internet, unite! Say no to writing or otherwise creating for corporations for free | NYT
  • The definative inside account of the rise of teenage pop star Lorde, and her extraordinary control over every aspect of her creativity and career | FasterLouder
  • The 12 biggest mistakes you can make on Medium | The Awl

STW Group news.

OMG | cool | wow.

Remember, you can receive the week’s best original and curated reading by email when you sign up to Nextness Once a Week.