AMR, part of STW, is pleased to announce the launch of its specialist Not for Profit practice in a bid to enhance and leverage the increased research being done by AMR within the sector.
The practice will be led by AMR’s Managing Director Oliver Freedman, who said the Not for Profit sector was critical not only for the Australian economy but more importantly, for the community.
“With an estimated 600,000 entities, Australia’s Not for Profit sector contributes around $43 billion to the economy, making it larger than the communications, agriculture and tourism industries,” said Freedman.  

“By providing robust actionable research, the practice team will drive real outcomes and work with NFP organisations to enhance and grow the work they do.”
Bringing a wealth of knowledge and a passion for creating shared value for Not for Profit organisations, AMR’s NFP Practice leaders are Johanna Grieve, Amanda Coombe and Christine Harley whose combined experience includes Communications and Concept Testing, Donor Journey Management and Engagement, Crisis Management, Reputation Evaluation, Programme Design and Evaluation, Fundraising Strategy and Community Attitudes.
AMR offers 10% discount on all research conducted for Not for Profits, to recognise the great work these organisations do.
The practice launch will coincide with AMR’s annual Charity Reputation which will be conducted for the third time this month. For more information on Charity Reputation or Research in the NFP Sector, please contact AMR on 02 9020 6700 or email