After an exhaustive global search, Richard Brett this week takes the helm of Ogilvy PR’s leading brand and consumer agency, Pulse Communications.
Brett starts at Ogilvy in the newly-created role of Group Managing Director Consumer, having just re-located from the UK where he headed up Shine Communications, which was shortlisted PRCA and PR Week Agency of the Year 2012, as well as being named Sunday Times Best Small Company to work for in 2012.
Brett arrives at Pulse in a time of high-growth for the agency, which recently added the Intercontinental Hotels Group and Tourism NT to its impressive client roster.
Ogilvy PR Australia’s CEO Kieran Moore said Brett’s innovative, creative approach teamed with his proven leadership skills made him the perfect candidate to lead Pulse.
“Consumer PR is highly competitive in Australia and dominated by just a handful of agencies. Richard will bring fresh thinking, ideas and most of all passion and commitment to ensuring Pulse is the very best agency it can be,” she said.
Moore said Brett’s initial focus would be on accelerating the agency’s growth, spear-heading thought leadership initiatives and developing the fantastic talent that already exists within the team, which has had two of its best years on record.
“Richard brings strong skills in strategy and planning which he has successfully teamed with innovative creativity; delivering proven outcomes through a range of channels; not just traditional earned media,” she said.
“He also brings best practice insights to the agency across HR, innovation and programs from his award winning agency, Shine. A major focus for his role will also be on the integration of earned, owned and paid media, and importantly for our clients, how PR can impact the bottom line – not just be creative for creativity’s sake.”
Brett said he was looking forward to applying his wide experience with a leading multi-award winning London agency to the Australian market.
“I’m incredibly excited to be joining the team at Ogilvy PR and Pulse, and look forward to working closely with Kieran and the broader leadership team. I’ll also be looking to combine a collaborative and inclusive leadership style, living my own personal values to inspire the team, and to further build a culture at Pulse that reflects what a brilliant, fun and creative place it is to work.
“This will be combined with a disciplined excellence in client service, a rigorous fusion of irrefutable strategic thinking and fresh creativity to achieve measurable business results for our clients. Plus thought leadership and industry insights that will benefit our clients and the broader profession.”
Brett also joins Ogilvy PR’s leadership team as part of his new role. More information about Pulse Communications can be found here: http://www.ogilvypr.com.au/companies/pulse-communications/