Conga Foods, parent company of brands including Val Verde, Moro Olive Oil & Vinegar, DC Coffee, Sole Mare Tuna and Green Valley, has appointed Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.
Anne-Maree Ogilvie, Conga Foods National Marketing Manager, said: “We are pleased to have found a partner who will work with us to ensure our brands grow in popularity and preference throughout Australia, to see our products in more kitchens across the country.
“The Pulse Communications team understand our business objectives, and have continued some inspiring ideas to help us to achieve them this year, and beyond”, she said.
Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The team at Pulse Communications is proud to be appointed as Conga Foods’ communications agency. Working across the Conga portfolio, our first project is to launch Val Verde San Marzano P.D.O Peeled Tomatoes. Our enthusiasm for the brands – coupled with our innate love for food – will ensure we deliver outstanding results.
“Thanks to a robust traditional and social media engagement campaign, and a series of creative consumer and media activations, Conga Foods portfolio will be engaging Australian consumers across the country”, he added.
Work begins on the account immediately.