Leading the multicultural practice for over 35 years, we have developed strong and enduring relationships and unique insight into audience behaviour, cultural nuances, media consumption and channel targeting witin the multicultural space.
Our aim is to provide a lasting impact for our clients amongst the multicultural audience through results focused engagement, as we know how to engage multicultural audiences with the right message and channel to leverage personal cultural relevancy.
We draw from our insights into the communities to develop authentic communication that engages and inspires consumer action.
We maintain a strong reputation for getting the job done, which is why we work with Government and major blue chip corporations across Australia including Australia Post, St.George, Telstra, Qantas and Holden. Corporate Australia is where our strength and competitive advantage lies, as they provide us with the ability to do what we do best, which is to create cutting edge strategy, campaign development and execution, and most importantly achieve results with real business outcomes.
Our core capabilities include the following:
• Multicultural strategy development
• Creative development and adaptation
• Language translation
• Local area marketing
• Public relations including media outreach and engagement
• Event management
• Cultural research
• Ethnic media planning and buying across all channels
With a dedicated full-time team of 6 who have a combined tenure at Etcom of more than 50 years, Etcom represents the true value of experience and specialisation in multicultural marketing.
Australia is a global village, and at Etcom, we celebrate and embrace this cultural diversity.