IM Promos was involved in a four-way pitch to become the official merchandise partner to the newest AFL team, the Greater Western Sydney Giants. Having recruited a high-profile coaching staff (including Premiership-winning legend, Kevin Sheedy and cross-code rookie Israel Folau), GWS have had huge media spotlight focussed on them since day one.
Having already had a number of years’ proven experience in the sporting market including production of A-League (FFA) and Australian Rugby Union (ARU) membership merchandise, IM Promos were well geared to turn GWS from a challenger brand into market leaders.
IM Promos presented a highly innovative submission, maximising key elements of the Giants’ brand identity to deliver a genuine presence of merchandise in what’s traditionally been a rather stale and ordinary market.
With all concepts and design performed in-house, all production, packing and distribution performed through IM Promos trusted manufacturers both domestically and overseas, GWS awarded IM Promos as their preferred merchandise partner and received a comprehensive and innovative solution for their entry into Australia’s leading sporting competition.
The membership packs were delivered in a timeframe well under promotional merchandise industry norms, the quality second to none and the merchandise sure to swamp each stadium with an unmatched array of orange.
GWS are pleased to announce the signing of over 18,000 paid up passionate members and with participation growing rapidly, the team is well positioned to being seen as market leaders within the AFL competition – all before the team runs out onto the field for the first time in its history.
As the GWS Giants continue to grow in stature – both on and off the field – IM Promos continue to match their exploits in rewarding their loyal members and fans with high-quality, innovative and original merchandise mirroring their passion and excitement for what is arguably Australia’s greatest game.