J. Walter Thompson Sydney’s “I Touch Myself Project” for Cancer Council New South Wales swept the stage at the Cannes Health Lions over the weekend, winning two Gold Lions, a Silver Lion and three Bronze Lions.   The beautiful campaign transformed the late Chrissy Amphlett’s 1990s hit “I Touch Myself,” a song about female sexuality, into a breast cancer awareness anthem aimed at inspiring a new generation of women to participate in early cancer detection.
See more at: http://www.jwt.com/blog/the_work/j-walter-thompson-cannes-2015-health-lions-awards/#sthash.XcrfNB2H.dpuf
For more information about other J. Walter Thompson wins at the Cannes Health Lions, visit the blog: