Lawrence Creative Strategy

Lawrence Creative Strategy creates new brand campaign for Qantas.

For almost 100 years, Qantas has been bringing Australians from all around the world home to the people and places they love.  This film tells the real stories of five Qantas passengers and their journey home to Australia being welcomed at the airport by loved ones.
Seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they’re halfway home already.  That’s the spirit we wanted to capture.

View Qantas Welcome Home TVC here.