LCS provides strategic counsel, creative development, research, design consultancy and digital strategy to help our corporate and political clients to address these challenges. 

We are a close-knit and highly experienced team, and draw from the capabilities of specialist partners and the resources of the STW Group

In just four years, we have:

  • helped elect a new Labor Prime Minister in 2007 after 11 years of Coalition Government

  • returned the QLD State Government to a fifth term, with the nation’s first directly elected female Premier Anna Bligh
  • led a successful campaign “Keep Mining Strong” against the Government’s proposed Resources Super Profits Tax for the Minerals Council of Australia
  • undertaken a major global rebranding and campaigns for Australia’s largest company: BHP Billiton
  • put pressure on the Australian Government to back down from its early iteration of the Carbon Pollution Reduction Scheme, with the ‘Cut Emissions, Not Jobs’ campaign
  • created the initiative, committing the Australian Coal Association to action on climate change
  • managed merger and acquisition and shareholder communications for BHP Billiton, Wesfarmers and Alinta Energy
  • generated an audience of 6 million in one night – for ‘An Address to the Nation’ concerning the future of Aboriginal employment – for GenerationOne
  • developed the “This is our story” campaign for the MCA, communicating the benefits that mining brings to our nation through the stories of remarkable Australians
  • advised Qantas on its strategic communications through one of the most significant industrial relations disputes in Australian history, resulting in the “There’s a new spirit” brand campaign and “Keep Qantas Flying” information website and campaign.

Work by Lawrence Creative Strategy

Tanya Jones 

1 Kent Street
Millers Point NSW 2000
02 9277 1229

Other STW Group companies

  • Ogilvy Australia
  • Sibling
  • Tongue