Forbes is a highly experienced senior communications leader, with more than 20 years’ experience in public, private, corporate and not-for-profit organisations in a variety of industry sectors including finance, tourism, health, education and insurance.
Ogilvy PR’s Group Managing Director – Corporate, Susan Redden Makatoa, said Fiona was a welcome addition to the growing Ogilvy Impact team.
“We’re seeing an increasing demand for complex change projects come in to Ogilvy Impact, so another senior appointment was what we needed,” she said.
“Fiona has a proven track record, specialist skills and capabilities designing and implementing communications and marketing strategies to assist organisations undergoing major reform, transformation and cultural change.”
Forbes joins Ogilvy from TAFE NSW where she was the Communications and Change Director, responsible for the design and implementation of communication strategies to inform and engage all audiences on the NSW TAFE reform. Prior to this, she worked in senior roles at Chris O’Brien Lifehouse, BUPA Australia, Origin Energy and Tourism Australia and was Principal at Momentum Global Communications.
Forbes said of the appointment: “I’m delighted to join Susan and the team at a very exciting time for the business. Having worked across both corporate and government sectors in organisations undergoing transformational change and reform, I have a deep understanding of what works at a critical time in any business. I am looking forward to sharing my expertise with Impact’s team and its clients.”
Ogilvy Impact, works with Australia’s leading companies and government organisations to engage and motivate employees, communicate effectively through change and help leaders develop their communication skills.
Ogilvy Impact is part of Ogilvy PR Australia, a joint venture between WPP and STW Group, Australia’s leading marketing and communications service group.