Melbourne & Sydney

We do this by placing customers at the centre and understanding what they want, need and do. We use customer insights to drive strategy, we listen, think and react. And focus on delivering value at key moments of truth through the buying cycle.

Our “customer-centric” approach utilises the most advanced technologies to research our clients’ most valuable customers: their demographics, buying dynamics and profitability. And our robust array of proprietary tools ensures maximum return on every dollar spent.

In addition to our traditional CRM and Direct capabilities we have strong capabilities and experience (both locally and internationally) in our best-in-class class B2B practice.

The practice recognises complex buying cycles, marrying rich content with marketing automation platforms to trigger state changes from awareness, to consideration, engagement to purchase, and ultimately loyalty.

Interactive media expertise is provided by Neo@Ogilvy, our digital, direct response and search marketing media division.

Capabilities include:

Consulting:

  • Marketing and interactive strategy
  • Business development
  • Sales acceleration
  • Marketing analytics
  • Database technology
  • Performance marketing
  • ROI optimisation

Communications:

  • Creative ideation
  • CRM, eCRM and loyalty marketing
  • Direct marketing
  • Multi-channel direct response
  • Interactive marketing
  • Integrated campaigns
  • Digital dialogue

Connections:

  • Mobile marketing
  • Email marketing
  • Search marketing
  • Social media marketing
  • Direct and digital media planning and buying
  • Database management
  • Marketing and CRM operations
  • Delivery

Sydney
Sally Kissane
sally.kissane@ogilvy.com
02 9268 1576

Michelle Holland
michelle.holland@ogilvy.com.au
02 9277 1273

 

Other STW Group companies

  • IM Advertising
  • Edge Asia