J. Walter Thompson has launched a new campaign for RAC Roadside Assistance.  The work addresses drivers who don’t believe they’ll break down, by reminding them that RAC makes a bad situation better for over 8000 members a week.

J. Walter Thompson Perth Creative Director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

The TVCs can be viewed here:

Creative Credits:

ECD: Simon Langley
CD: Dav Tabeshfar
Creative: Elliott White
Creative: Patrick Allenby
Creative: Dav Tabeshfar
Agency Producer: Paul Friedmann
Account Director: Tammy Hackett
Account Manager: Lucy Stoelwinder
Executive Planning Director: Angela Morris
Planner: Celia Garforth
Client: Danielle Olbromski
Production Company: Goodoil Films
Producer: Llew Griffiths
Director: Matt Kamen
Sound: Brainestorm
Post Production: Method